The .gif image format was developed in 1987, but only in the past decade has it become a mainstay in Internet and computer culture. Currently, .gifs are commonly used for entertainment purposes, often displaying humorous segments of existing popular media in short, easily-digested clips. Sad.gif seeks to subvert the seemingly derivative, frivolous usage of .gifs, instead championing the .gifs as a medium capable of conveying diverse, evocative, refined meanings. The show, through 32 .gifs from 26 artists, seeks to address the stereotypical perceived shortcomings of .gifs by presenting work that plays to the inherent characteristics of the medium (looping, brevity) while striving to evoke complex emotions and reactions.